Facebook: The only social account for your business? At this point, Facebook is a given. If a business is going to be active on one social media platform, it’s Facebook. The reasons seem obvious. Facebook is Planet Earth’s favorite social media platform with hundreds of millions of active users and over 1 billion accounts. It

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In Why You Don’t Love Google+ (And Why You Should) I talked about how Google+ is more conducive to discovering and interacting with new people based on shared interests than Facebook. It’s due in part to Facebook’s terrible search feature, among other things. Naturally, this makes Google+ a better platform for creatives to showcase their

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